Concept A
For the first concept below we took an analytical approach of the creative process. Here's the pitch:
The pitch process is challenging. Part art , part science, and a lot of hard work; it is a provocative process that is met with as much enthusiasm as cynicism. Artificial beauty contest or opportunity for growth? While opinions on the matter will differ, most will agree that it feels good to win.

Behind the scenes imagery, [brutally] honest copy and graphics inspired by brand positioning graphs come together to form a narrative of the pitch process that is real and unfiltered.
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